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Kinetics goes international
KINETICS GOES INTERNATIONAL
SYDNEY, 4th May 2010, Kinetics to join international firm Hotwire and appoints new managing director
– Kinetics will join award winning international PR firm Hotwire, on 1st July 2010. Rebranding as Hotwire Kinetics, the firm will immediately extend to a total staff complement of 110 with international offices in the UK, Germany, France, Italy and Spain. Both Kinetics and Hotwire are part of the Photon Group of companies.
– The new company will continue to provide marketing communications services, assisting clients to realise growing value from their technology marketing and communications initiatives to business and consumers.
– Jörn Sanda, who joined the firm this week as managing director will spearhead the growth of Hotwire Kinetics, working with Jody Lennon, chief executive officer. Jörn’s responsibilities will include overall client service management, business and financial management and the day-to-day running of the company. He will apply his 16 years of experience and qualifications, including senior management positions with Text 100 in Australia and the UK, and more recently as the director for Enterprise Technology at Hill & Knowlton, Australia.
– Founder and current chief executive officer of Kinetics, Jody Lennon, will move up into the role of executive chairman, Hotwire Kinetics, on its formation on 1st July, 2010.
QUOTES:
Adam Kilgour managing director, Specialised Communications Division, Photon Group:
“Kinetics and Hotwire share many similarities in their professional approach and their management teams have been working together for some time on joint initiatives and clients. This positive step will formalise the collaborative approach, creating value and opportunities for staff and clients.”
Andy West, managing director, International, Hotwire:
“Hotwire always had the intention of expanding into the Australian and New Zealand markets when the time was right. The relationship we have built with Kinetics through the Photon partnership, and the strength that the Kinetics team has in the region, makes this the ideal approach for our entry into Australia and New Zealand, and will provide a springboard for further regional growth.”
Jody Lennon, Founder and chief executive officer of Kinetics:
“Hotwire has a fantastic track record for delivering innovative international campaigns and I see the positive culture and can-do attitude that we have at Kinetics mirrored at Hotwire. I am genuinely delighted to be working together as one team and just as delighted to be working with Jörn Sanda.”
Jörn Sanda, managing director at Kinetics:
“I'm thrilled to be awarded the privilege of taking on the responsibility for a proud team, a great client portfolio and the potential of being part of an international firm. And to be part of the journey we're embarking on today, from good to great."
END
ABOUT KINETICS:
Kinetics (www.kinetics.com.au) is a full service public relations and marketing communications consultancy that specialises in servicing the needs of clients in the information technology, B2B and consumer industries. Established in 1996, Kinetics’ clients include some of the world’s most recognisable and successful brands, including Axis Communications, Alphawest, Cisco, FileMaker Inc, Lexar, Logitech and Quantum.
ABOUT HOTWIRE:
Hotwire is an international public relations consultancy established to provide innovative business and consumer PR services for the technology industry.
Hotwire has six specialist practice areas: Telecommunications, IT & Services, Consumer Technology, Media & Marketing, Banking & Finance and Energy. These practices are supported by experts in corporate, consumer, digital and public affairs. The company has offices in London, Paris, Frankfurt, Madrid and Milan.
FOR FURTHER INFORMATION:
Jody Lennon, Kinetics on (02) 9212 3848, or jody@kinetics.com.au
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