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The Kinetics approach to PR 2.0
There’s a lot of talk around now about PR 2.0...but how effective is it really? Will it really help your organisation sell and influence more effectively? And do you need to invest in it now, or should you wait?
Kinetics has completed a comprehensive assessment of PR 2.0, its tools and its possibilities. Contact us to read our paper Some Commonsense About PR 2.0 which outlines our findings and makes specific recommendations for you. An executive summary at the front of the paper will give you a convenient summary of the content. Among our recommendations are:
- Experiment with PR 2.0 but don’t disregard measurement – otherwise how will you be able to justify the expenditure (experimental or not) in terms of results?
- Try multimedia news releases now – the demand is there and few companies are tapping into it effectively. But be more cautious about using social media news releases – they are a tool that needs to be used selectively
- Refresh your executives’ media skills right away – especially because there are many new opportunities for them in podcasts and webcasts, which require multimedia communications skills
- Engage with mainstream media journalists who also blog. Many standalone blogs lack credibility, but blogs related to an existing media brand or high profile journalist enjoy a ‘halo effect’ of credibility
Your Kinetics team can help you implement these recommendations immediately, and draft an ongoing PR 2.0 strategy for your organisation.
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